Hoichoi,proudly presents SunriseBhojonbilashi' Hoichoi's First -ever Non-Fiction Series

hoichoi, in association with Sunrise, proudly presents Sunrise Bhojonbilashi. ITC's Sunrise is known for exploring spice trails in the past on different platforms through food shows and properties where they explore cuisine across locations. This distinctive food and travel series is now entrusted to hoichoi. Sunrise Bhojonbilashi directed by Arijit Seth also marks hoichoi's exciting debut into non-fiction, heralding many more engaging ventures in this genre to come.

About the Show:

Sunrise Bhojonbilashi offers an immersive journey through West Bengal’s diverse culinary landscape, seamlessly blending food and travel into an irresistible experience. Hosted by the charismatic RJ Somak, an avid foodie, the series traverses five districts—Bolpur, Purulia, Murshidabad, Bankura, and Kolkata. Each episode features a celebrity guest who joins Somak in exploring the history, culture, and flavors that define each region's cuisine.

A standout feature of the show is ‘Kumropotash,’ a quirky mobile food truck inspired by Sukumar Ray’s iconic character. Positioned at iconic locations like Victoria Memorial, Panchkote Raj Fort, Hazaduari Murshidabad, Susunia Hills and others, this food truck serves as the culinary epicenter of each episode, anchoring the show’s travel component.

Each 15 minute episode offers a delightful combination of cooking sessions with local chefs, intriguing cultural insights, and captivating stories. Celebrity guests—including Saurav Das, Ushasi Ray, Ankita Chatterjee, Durnibar Saha, and Anirban Chakrabarti—add their unique flavor to the experience, ensuring that each episode is both entertaining and informative.

RJ Somak adds, “As a foodie, hosting Sunrise Bhojonbilashi has been an absolute joy. Exploring Bengal’s rich culinary heritage, with its unique flavors and stories, is an experience that has deepened my love for our food culture.”

"With Sunrise Bhojonbilashi, we aimed to blend the joy of travel with the rich diversity of Bengali cuisine. Each episode is a celebration of tradition, culture, and flavors that will resonate with both food lovers and cultural enthusiasts alike," says director Arijit Seth.

Why Sunrise Bhojonbilashi?

Sunrise Bhojonbilashi is set to become a must-watch for food enthusiasts, culture aficionados, and the Bengali diaspora around the globe. With its engaging storytelling and renewed focus on authenticity, it promises to deliver an enriching experience for all audiences.

About hoichoi: 

hoichoi is the leading Bengali Entertainment Platform with over 2,000+ hours of Movies, 160+ Original Series, Films, Shorts, Docu-Series, and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. The OTT Player has many features, to name a few, Offline Download, AD free Seamless Viewing Experience, unlimited HD Video 

Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Cont        rol, Hindi-Dubbed Originals and English Subtitles. 

Users can enjoy their favourite Bengali Content on the hoichoi App by downloading it from the Play Store and the Apple App Store, to watch on their Mobile Phones, or on the Desktop/Laptop through www.hoichoi.tv or on Television through Amazon Fire TV, Android TV, Apple TV, Mi LED TV, LG SMART TV, Samsung TV, Roku and the recently added, Google TV. 

Founded in 2017, hoichoi is the maiden venture of SVF under its new media section and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.